Guest experience enhanced at Starwood Hotels with mobile access solution ASSA ABLOY Hospitality supplied an entry system for US-based Starwood Hotels & Resorts Worldwide that enables guests to use their smartphones and smart devices as room keys. Customer Starwood Hotels & Resorts Worldwide, based in the US, is one of the world’s largest hotel companies. It owns, manages or franchises over 1,100 properties worldwide. Challenge Starwood Hotels wanted to introduce an entry system using the broadest possible range of smartphones and smart devices as a key for guests to access their hotel rooms. Solution Starwood installed ASSA ABLOY Mobile Access enabled locks from ASSA ABLOY Hospitality and, in partnership with ASSA ABLOY, designed functionality for seamless customer interaction. ASSA ABLOY Mobile Access uses standard mobile device technologies to create a solution that is universally accessible, easy to deploy, and simple to manage. It can be used with iOS and Android-based smartphones and other smart devices and has been showcased in the Apple Watch. Starwood Preferred Guest (SPG) members with Bluetooth Smart-enabled smartphones receive a guest room Seos Mobile ID with their room number via the SPG app before arriving at the hotel – allowing them to proceed straight to their room and gain access by presenting the smartphone to the reader on the hotel room door. Starwood is rapidly rolling out SPG Keyless to be available on 30,000 doors in 150 hotels in 2015.