How and why we use your data will depend on the service your use. Below explains the uses.
Why do we process this personal data?
● What is the legal basis for such processing?
To authorize access to our services.
● When requesting a service like setting up an account, training, using mobile services or our applications, or accessing customer support, certain personal data is necessary to ensure we can get in contact with you and provide what is requested. We also want to ensure you have a chance to review and accept any applicable terms and conditions.
To provide you with the information you request.
● Using your personal data in this way is necessary for us to respond to your request.
To manage your account, for example by sending you password reminders or notifications of changes to your account details.
● Using your personal data in this way is necessary for us to provide you with an online account and to respond to your request.
To fulfil your order where you have made a purchase from one our websites, to contact you about sales and as a part of our customer relation and support procedures.
● Using your personal data in this way is necessary for us to perform our contractual obligations where you have placed an order on this website.
To provide recommendations, for shoppers on our eStore.
● It is our legitimate interest to collect behavioral data of shoppers, such as which products the shoppers search, view, add to cart, and more. This data can then be used to provide recommendations.
To carry out statistical analysis about the use of the website and our services to better understand how they are used and make improvements.
● It is in our legitimate interest to look at this information to understand how our website is being used to manage and improve it. Since no sensitive personal data will be processed and the processing is limited, we have concluded that our legitimate interest to conduct the improvements and analysis takes precedence over your privacy interest.
To comply with legal requirements to which we are subject, such as tax or financial reporting requirements.
● Using your personal data in this way is necessary for us to comply with our legal obligations.
To better understand your interests and preferences, in order to provide you with an experience that is tailored to those interests and preferences.
● It is in our legitimate interest to look at the preferences that we derive from your browsing behavior so that we can personalise content and better meet your needs as a customer, provided this is in line with your marketing choices.
To better, understand your wishes, expectations and requirements in order to develop our activities, products and services, offerings, customer service and communications to you.
● It is in our legitimate interest to look at the feedback that we derive from your survey responses to enable good customer service and support, deal with your questions, correct erroneous data or dispatch information that you have requested. If we want to be able to identify an individual person in a survey, this is only done if expressly stated in the invitation to the survey.
To statistically analyse your feedback from surveys over time in order to develop and improve our activities, products and services, offerings, customer service and communications to you.
● It is in our legitimate interest to analyse the behavior and patterns of customers through the survey responses over time to be able to give you recommendations and adapted services based on the interests of others with similar behavior patterns. The survey may be sent to you again and we would then want to be able to compare results from the previous occasion to verify that we are improving.
To personalize and measure the effectiveness of advertising on our website and third party websites.
● With your consent, we use third party vendors re-marketing cookies, for example, Adroll and Google Ads to serve relevant advertisements on our marketing partners display network.
To further understand users’ needs, optimize services, enhance their experience and improve our services.
● With your consent, we enable cookies that allow us to better understand your experience and with your express consent, may link this data for further understanding.
To send you communications about relevant solutions, products and services, including updates which may be of interest, in accordance with your marketing preferences.
● We will only send you marketing materials where we have your consent, a contractual basis; or where we have a legitimate interest to keep you updated.
If you submit a question or a request on a social media platform to interact with you as requested.
● It is in our legitimate interests to use the personal data you share with us from these sources to provide information requested, improve the quality of our products and services, and engage in the conversations on those platforms. We will NOT use these mediums to provide unsolicited direct marketing.
Invite customers to register for our services i.e. support, eStore, or end-users to create a mobile key.
● It is our legitimate interest to invite customers to register for our services. Should the customer fail to activate their account or complete registration we will remove their account from our services.
To support our customer we sometimes need to simulate and troubleshoot an issue using a copy of their database from our products and services.
● It is our legitimate interest to provide support and with customer’s permission obtain a copy of the local database. This database contains personal data from our customers but also their customers. Once the issue is resolved, personal data is deleted.
To process pseudonymised data from customer databases for test purposes, investigate usage patterns, perform simulations to improve our products and services.
● It is our legitimate interest to improve test scenarios for our products and services, improve quality, identify improvements from usage patterns and shorten lead-time to market that ultimately benefit our customers as well.
To offer you guided solution selection tools to assist you with selecting the correct product or service.
● It is our legitimate interest to use your personal data to respond to your request.